Strategy Overview
Speaking Engagements
Showcase Deon's ability to translate high-pressure sports lessons into corporate cybersecurity leadership to attract keynote opportunities.
Professional Authority
Bridge the gap between his athletic legacy and his current role at Cox Communications so he is recognized as a technical expert.
Goals
1,000+ Followers
Grow Deon's Instagram following past 1,000 to establish social proof and expand reach for speaking opportunities.
Maintain High Engagement
Keep engagement levels strong and consistent — non-follower view rates and interaction rates are currently healthy and should remain a priority.
Content Pillar Breakdown
50%
Tech & Cybersecurity Leadership
Establishing Deon as a thought leader in cybersecurity and veteran manager at Cox Communications. Short-form Reels on sports-to-tech translation, day-in-the-life content, and expert commentary on evolving cyber threats.
30%
The Journey & Giving Back
Humanizing the brand through youth mentorship, philanthropy, and his unique personal story. The walk-on story, philanthropy highlights, and speaking snippets from keynotes.
20%
Penn State & NFL Legacy
Utilizing his athletic past as a hook to engage the massive Penn State and Seahawks fan bases. Film room reactions, Throwback Thursday posts, and fan collaborations.
Workflow & Cadence
Posting Frequency
4 high-impact posts per month on Instagram.
Review Process
All content, including graphics and captions, must be approved by Deon before going live.
Content Participation
Deon is expected to film himself periodically — talking head videos, reactions, and on-the-ground moments are a core part of the content strategy.
Communication
All communication will take place in a dedicated channel on Slack, via email, Google Meet, or in-person when viable.
Analytics
Latest Month — March 2026
New Followers
+21
down 8.7%
Post Views
3,300
down 49.2%
Non-Follower %
62%
down 6.1%
Monthly History
| Month | Followers | New | Post Views | Non-Follower % | Interactions |
|---|
| March 2026 | 939 | +21 | 3,300 | 62% | 195 |
| February 2026 | 918 | +23 | 6,500 | 62% | N/A |
| January 2026 | 895 | +26 | 6,400 | 66% | N/A |
| December 2025 | 868 | +18 | 5,900 | 68% | N/A |
Brand Colors
Deon Butler — Click a swatch to copy hex
Content Pillar Tags
TECH & CYBER
JOURNEY & GIVING
PSU & NFL